Meet Our Team

Our core team of founders and partners, plus our network of verified designers with extensive SaaS experience.

Core Team

The founders and partners behind The Good Side.

Mikki Aalto-Ylevä

Business designer & Co-founder

“Strategic design transforms products into market leaders”

Founder and strategic designer who helps SaaS companies scale through design.

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Tuomas Kaartoluoma

UX Designer & Co-founder

“Design is not just what it looks like - design is how it works”

Fullstack designer who combines user experience with technical implementation.

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Aksel Suokas

UX Designer & Partner

“The best user experiences are invisible to the user”

UX designer who focuses on user-centered design, strategy and research.

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The Good Side Verified Designers

All designers are verified by us through interviews, portfolio reviews, and extensive SaaS experience. We ensure every designer has the expertise to deliver exceptional results for your business.

Dũng Nguyen

Principal Product Designer

“My solutions solve real problems for real users”

Award-winning product designer with 10+ years of experience across FinTech, E-Commerce, and TravelTech.

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Antti Latva-Koivisto

Product Strategy & Discovery Consultant

“Let's achieve Product-Market Fit through systematic customer problem discovery”

20+ years of product strategy experience including leading discovery for enterprise software.

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Daniel Motta

Product Design Leader & Founder

“I'm a designer first - it starts with the craft, and then everything follows”

Product design leader helping startups build award-winning digital experiences that drive user engagement and business growth.

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Erno Tuovinen

Lead Digital Product Designer

“I transform complex B2B challenges into strategic, business-aware design solutions”

Lead designer with deep expertise across the product development lifecycle from UX research to UI design.

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Joonas Ranta

AI Product Designer & UX Research Lead

“Creating ethical user experiences through rigorous testing and AI implementation”

Versatile designer skilled in end-to-end UX with strong background in user research and AI product design.

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Ville Sielunahjo

Chief Design Officer & Healthcare UX Lead

“Design as a team sport - creating healthcare experiences that surprise users in a good way”

20+ years leading design teams and building systems that meet market needs, especially in complex healthcare domains.

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Teemu Viita-Aho

Senior Digital Designer

“Transforming complex problems into elegant solutions through design thinking and AI innovation”

Design unicorn with 7+ years tackling complex challenges through UX design and AI-powered creative concepts.

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Sofianna Mäenpää

Product Designer & UX Research Lead

“Nothing great was ever achieved without enthusiasm — user-centered solutions that truly work for people.”

Product Designer and UX Research Lead specializing in accessibility, user-centered design systems, and impactful UX research.

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Janne Jylhä

Design Engineer

“I thrive in small and nimble cross-functional teams, love turning complexity into clarity.”

Hybrid UI/UX Designer and Frontend Engineer specializing in design systems and creating scalable, consistent, and intuitive user experiences.

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Reetesh Badlani

Product Designer & Framer expert

“My heart belongs to the details. Nothing works without details.”

Product Designer with 3+ years of experience designing for SaaS, Web3, and AI product s. Specializing in user-centric design that drives engagement.

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Celia Casterá

Creative Brand & Product Designer

“Design is a vehicle - I help create emotional connections between products and users.”

Forward-thinking designer with 11+ years of experience transforming complex ideas into compelling visual experiences for startups and enterprise clients.

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Naomi Nguyen

Lead UX Designer & Design Leadership

“The Ego is boring - design is problem-solving.”

Seasoned product designer with expertise in leading UX design for global enterprise solutions, fortune 500 companies and consumer platforms.

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Justina Vengraitytė

Senior Product Designer & Design Systems Leader

“I create sustainable solutions that adapt to rapidly developing technology.”

Product designer with 10+ years of experience specializing in design systems, sustainable technology, and user-centered solutions across various industries.

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Paulius Bulovas

UX/UI Design Leader & Founder

“I transform complex ideas into intuitive design that drives business growth.”

UX/UI designer and Owner of Balto Studio with 5+ years at Globe Technologies as their first designer, building design culture from the ground up and leading mobile app design.

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Sam Roesch

B2B SaaS Product Designer

“I transform complex B2B workflows into intuitive, high-performing experiences.”

Product Designer with 6+ years specializing in B2B SaaS platforms and healthcare systems. Expert in complex enterprise interfaces, design systems, and workflow optimization for maximum business impact.

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Our Work & References

See how our team and verified designers have helped SaaS companies achieve remarkable results through strategic design and user experience optimization.

Eemel.com

Financial management SaaS platform offering invoicing, payroll, time tracking, and automated accounting solutions for small businesses

Key Results:

+55% Weekly Revenue ARR

+622% Media Budget ROI

+46% Average Deal MRR

UX/UI Design

B2B SaaS

Financial Technology

Gebwell

Smart heating technology company providing cloud-based monitoring and control solutions for ground source heat pumps

Key Results:

Enhanced User Experience

Modern Visual Design

Optimized Mobile Interface

UX/UI Design

Smart Energy

IoT Platform

Saarni HRX

Comprehensive HR management platform offering personnel administration, recruitment, performance management, and employee satisfaction measurement tools

Key Results:

Strategic Design Foundation

Components UI Architecture

Unified User Experience

UX/UI Design

HCM Suite

HR Technology

Mikki Aalto-Ylevä - Business Designer & Co-founder

👋 Hi, I'm Mikki

Ready to work with our expert team?

As a co-founder of The Good Side, I've helped 20+ SaaS companies scale through strategic design. Let's discuss how our team and verified designers can transform your product and accelerate your business growth.

Book a Strategy Call

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Trust is earned through work

These companies have trusted us with developing their products.