Hi, I'm Anja 👋

Product designer who's branched out to AI coding, growth, and product strategy to help startups ship and grow.

📍Helsinki, Finland
🗣️English, Finnish, Serbian
AP
Availability
Available Part-Time

Open to new projects.

About

I'm a product designer who helps B2B startups make magical products in 'boring' industries. My expertise spans product-led growth, experimentation, and end-to-end product design. I've driven measurable impact at Vainu, Grafana, and Aiven, from launching usage-based pricing and AI search features to boosting activation and conversions. I also build AI coding skills and communities. I'm open to new roles and projects as a fractional product design partner.

Work Experience

S

Scorable

Technical Advisory Board Member

Feb 2026 - Present

A

Anja Petrović

3 roles

Sep 2017 - Present

A

Anja's vibe code kitchen

Vibe Coder

Sep 2025 - Present

V

Vainu

2 roles

Aug 2022 - Jun 2025

G

Grafana Labs

2 roles

Jun 2021 - Aug 2022

A

Aiven

UX Designer, Growth

Dec 2020 - Mar 2021

A

Alpha Design

UX Designer

Feb 2019 - Aug 2019

N

NOVA ISKRA

Co-Author · Urban researcher

Oct 2017 - Jun 2018

Skills

Product Design
User Research
Prototyping
Wireframing
User Testing
Design Systems
Design Thinking
Information Architecture
Visual Design

Check out my latest work

I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.

Vainu
Vainu
Grew Vainu's sales-led business by leading product-led-growth initiatives. Owned product areas, led cross-team collaboration, reduced time to value for 10k+ users, shipped free plan, launched user analytics.
B2B
SaaS
Growth
Pricing
AI
Analytics
Product Management
End-to-end Product Design
Design Leadership
Case study
Grafana
Grafana
Grew Grafana's self-serve business by leading design and experimentation in the growth team. Shipped AWS integrations and access control management in Grafana Cloud.
B2B
SaaS
Growth
Experimentation
Analytics
Design Systems
APIs
Case study
Aiven
Aiven
Led cross-functional project to kickstart SaaS product experimentation. Designed and shipped first experiment boosting user activation. Paved the way for ongoing learning and growth.
B2B
SaaS
Growth
Experimentation
Analytics
End-to-end Product Design
Case study
Perk
Perk
Conversion optimization for boutique clothing brand. Sharp messaging, grew landing page conversions, boosted checkout conversions by reducing steps.
B2C
Ecommerce
CRO
Messaging & Copywriting
Case study
Anja Petrović - Product designer who's branched out to AI coding, growth, and product strategy to help startups ship and grow. | Portfolio | The Good Side | The Good Side