👋 Hey there!

We're The Good Side

A passionate team of designers and strategists who help SaaS companies grow through strategic design.

If you received an email or call from us, it's because we see potential in your product. We don't send mass emails - every outreach is thoughtful and justified.

The Good Side Team

Design-first in an AI-driven world

Three seasoned design professionals realized that in the AI era, design has become more critical than ever. While most design expertise gets buried within large IT consulting firms, lost among technical tasks and generic solutions, we saw an opportunity.

We believe design is the tool that solves business's most complex challenges. Simple in concept, powerful in results: measured by what matters like better conversions, higher order values, happier users, and lasting relationships.

Our Principles

Founded in Summer 2024 during challenging market conditions. Every win earned, not given.

Transparent pricing

No hidden costs, no surprises

Full satisfaction guarantee

Your success is our commitment

Flexible contract terms

From month-to-month to longer terms - we adapt to your needs

30+
Client Companies
50+
Successful Projects
50+
Senior designers

Meet Our Team

The passionate designers and strategists behind The Good Side.

Mikki Aalto-Ylevä

Mikki Aalto-Ylevä

Business designer & Co-founder

Strategic design transforms products into market leaders

Founder and strategic designer who helps SaaS companies scale through design.

Tuomas Kaartoluoma

Tuomas Kaartoluoma

UX Designer & Co-founder

Design is not just what it looks like - design is how it works

Fullstack designer who combines user experience with technical implementation.

Aksel Suokas

Aksel Suokas

UX Designer & Partner

The best user experiences are invisible to the user

UX designer who focuses on user-centered design, strategy and research.

Dũng Nguyen

Dũng Nguyen

Principal Product Designer

My solutions solve real problems for real users

Award-winning product designer with 10+ years of experience across FinTech, E-Commerce, and TravelTech.

Mikko Lesonen

Mikko Lesonen

Senior UX/UI Designer

Great design is about creating solutions that drive business results

Senior UX/UI designer with 20+ years of experience specializing in mobile apps and AR solutions.

Join Our Team

We're Looking for Talent

Ready to make an impact with strategic design?

We're always looking for passionate designers who want to help SaaS companies grow through thoughtful, user-centered design.

Apply Now

Trust is earned through work

These companies have trusted us with developing their products.

Seppo logo
Elisa logo
Paytrail logo
Kamux logo
Gebwell logo
QOCO logo
Groweo logo
Aksel - Senior UX Designer

👋 Hi, I'm Aksel

Ready to elevate your product with strategic UX design?

As a senior UX designer, I focus on understanding your users and business goals. Let's discuss how strategic design can transform your product and drive meaningful results.