Hi, I'm Sofianna 👋

Product Designer & UX Research Lead specializing in accessible digital solutions and user-centered design systems.

Tampere, Finland
SM
Availability
Fully Booked

Currently committed to existing customers

About

I'm a Product Designer with a Master's degree in Information Technology with UX focus, passionate about creating intuitive user-centered solutions that truly work for people. My background combines technical expertise with psychology studies to deeply understand user needs. I specialize in end-to-end product design, UX research, accessibility audits, design systems, and prototyping that drives measurable business impact.

Work Experience

T

The Good Side

2 roles

Nov 2024 - Present

H

Haltu Oy

UX Trainee

May 2023 - Nov 2023

Skills

Product Design
User Experience Design (UX)
User Interface Design (UI)
UX Research (UXR)
User Testing
Prototyping
Wireframing
Design Systems
Product Strategy
Accessibility (WCAG)
Information Architecture
Design Thinking
B2B SaaS Product Design

Check out my latest work

I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.

Gebwell SmartHub
Gebwell SmartHub
Led enterprise IoT platform UX design serving 800+ monthly orders, achieving 25% automation rate through enhanced user experience and streamlined workflows.
Enterprise UX
IoT Design
B2B SaaS
User Research
Design Systems
Process Automation
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Suomi-Seura Virta
Suomi-Seura Virta
Designed digital participation platform for Finnish expatriates and returnees, creating inclusive discussion space for community engagement and peer support across global Finnish communities.
Service Design
Community UX
User Research
Inclusive Design
Social Platform Design
User Engagement
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ARA Housing Finance
ARA Housing Finance
Enhanced government housing finance application usability, streamlining processing workflows and creating processing memos to improve administrative efficiency for ARA case handlers.
Government UX
Process Design
Workflow Optimization
Administrative Tools
Form Design
Usability Testing
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Paytrail Payment Gateway
Paytrail Payment Gateway
Redesigned Nordic payment platform serving 1M+ transactions, achieving 20% conversion improvement through streamlined checkout flows and enhanced merchant onboarding experience.
FinTech UX
Payment Systems
E-commerce
Conversion Optimization
B2B SaaS
Financial Services
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