Question 1

What types of user research do you conduct?

Accepted Answer

We conduct a comprehensive range of user research including user interviews, usability testing, surveys, persona development, journey mapping, competitive analysis, card sorting, tree testing, and behavioral analytics. We choose the right mix of qualitative and quantitative methods based on your specific research questions and goals.

Question 2

How do you recruit participants for user research studies?

Accepted Answer

We use multiple recruitment strategies including your existing user base, professional recruiting networks, social media, user research platforms, and our own participant databases. We ensure participants match your target demographics and use cases, and handle all screening, scheduling, and incentive management.

Question 3

What's the difference between user interviews and usability testing?

Accepted Answer

User interviews are exploratory conversations focused on understanding user needs, motivations, pain points, and behaviors. Usability testing involves observing users as they attempt to complete specific tasks with your product to identify usability issues and areas for improvement. Both are valuable and often used together.

Question 4

How many participants do you typically need for reliable results?

Accepted Answer

It depends on the research method and goals. For qualitative research like user interviews, 8-12 participants per user segment usually reveal most insights. For usability testing, 5-8 users can identify 80% of usability issues. For quantitative studies like surveys, we aim for statistical significance, typically 100+ responses per segment.

Question 5

How long does a typical user research project take?

Accepted Answer

Timeline varies by scope and method. Simple usability tests can be completed in 1-2 weeks, while comprehensive research including interviews, testing, and persona development typically takes 4-8 weeks. We provide detailed timelines during project planning and can adjust based on your urgency and requirements.

Question 6

What deliverables do you provide at the end of research projects?

Accepted Answer

Our deliverables typically include research reports with key findings and actionable recommendations, user personas, journey maps, usability issue prioritization, video highlights of key insights, presentation decks for stakeholders, and raw data when requested. Everything is designed to be immediately actionable for your team.

Question 7

Can you conduct research with our existing users?

Accepted Answer

Absolutely! Research with your existing users is often the most valuable as they have real experience with your product. We can work through your customer success team, send surveys through your platform, or recruit directly from your user base while maintaining privacy and building goodwill.

Question 8

How do you ensure research participants represent our target audience?

Accepted Answer

We work with you to define detailed screening criteria based on demographics, behaviors, company size, role, experience level, and any other relevant factors. We use rigorous screening questionnaires and validation calls to ensure participants genuinely represent your target users and use cases.

Question 9

Do you provide recommendations along with research findings?

Accepted Answer

Yes, actionable recommendations are a core part of our research deliverables. We don't just tell you what we found - we provide specific, prioritized recommendations for addressing issues, opportunities for improvement, and next steps. Our goal is to help you make informed product and design decisions.

Question 10

Can you conduct remote user research?

Accepted Answer

Yes, we're experienced in both in-person and remote research methods. Remote research allows us to reach users anywhere in the world, often provides more natural behavior since users are in their own environment, and can be more cost-effective. We use professional tools for remote interviews, screen sharing, and usability testing.

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