Case Studies ThatDrive Growth
Discover how we've helped SaaS companies achieve measurable growth through strategic design. Real case studies with concrete business impact and proven results.
Eemel.com
Financial management SaaS platform offering invoicing, payroll, time tracking, and automated accounting solutions for small businesses
Breaking Through Growth Barriers
Eemel.com (formerly Nettilasku.fi) had built a solid foundation as a financial management solution for small businesses since 2010. Their platform offers essential tools for invoicing, payroll, time tracking, and automated accounting. With the rebranding to Eemel.com, the company set its sights on conquering international markets.
Key Challenges
- Outdated user interface impacting business metrics
- Reducing customer loyalty and conversion rates
- Users switching to competitors with modern solutions
Measurable Impact
+55%
Weekly Revenue ARR
+622%
Media Budget ROI
+46%
Average Deal MRR
+25%
Customer Loyalty
“Our marketing spend had become ineffective, and our product-led growth initiatives were stalling. The outdated interface simply couldn't meet modern user expectations, and we urgently needed a strategic transformation to remain competitive.”
Jarkko Kähkönen
Founder & CEO, Eemel.com
Our Design Philosophy
Every project is guided by three core principles that ensure measurable business impact
- Measurable conversion improvements
- Data-driven design decisions
- ROI-focused solutions
- Embedded team approach
- Knowledge transfer
- Sustainable processes
- Performance tracking
- A/B testing validation
- Clear success metrics
👋 Hi, I'm Mikki
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