Case Studies ThatDrive Growth
Discover how we've helped SaaS companies achieve measurable growth through strategic design. Real case studies with concrete business impact and proven results.
Eemel.com
Financial management SaaS platform offering invoicing, payroll, time tracking, and automated accounting solutions for small businesses
Breaking Through Growth Barriers
Eemel.com (formerly Nettilasku.fi) had built a solid foundation as a financial management solution for small businesses since 2010. Their platform offers essential tools for invoicing, payroll, time tracking, and automated accounting. With the rebranding to Eemel.com, the company set its sights on conquering international markets.
Key Challenges
- Outdated user interface impacting business metrics
- Reducing customer loyalty and conversion rates
- Users switching to competitors with modern solutions
Measurable Impact
+55%
Weekly Revenue ARR
+622%
Media Budget ROI
+46%
Average Deal MRR
+25%
Customer Loyalty
“Our marketing spend had become ineffective, and our product-led growth initiatives were stalling. The outdated interface simply couldn't meet modern user expectations, and we urgently needed a strategic transformation to remain competitive.”
Jarkko Kähkönen
Founder & CEO, Eemel.com
Gebwell
Smart heating technology company providing cloud-based monitoring and control solutions for ground source heat pumps
Modernizing Smart Heating Interface
Gebwell's Smart Hub platform needed a comprehensive interface redesign to improve user experience and align with modern design standards while maintaining its powerful functionality for smart heating management.
Key Challenges
- Legacy interface design requiring modernization
- Mobile user experience optimization needs
- Visual design alignment with current brand standards
Measurable Impact
Enhanced
User Experience
Modern
Visual Design
Optimized
Mobile Interface
Improved
Usability
“The collaboration resulted in a significantly improved user interface that better serves our customers and aligns with our brand vision.”
Joni Räsänen
CTO, Development team
Saarni HRX
Comprehensive HR management platform offering personnel administration, recruitment, performance management, and employee satisfaction measurement tools
From multiple HR tools to Unified HCM Suite
Saarni Cloud had successfully built individual HR tools (Priima, Nepton, HRX, Saarni EXP) but faced the challenge of creating a unified user experience across their growing product portfolio. As the company expanded through acquisitions and organic growth, they needed to transform their separate applications into a cohesive HCM suite that could compete with established players like SAP SuccessFactors and Workday.
Key Challenges
- Multiple separate HR applications with inconsistent user interfaces
- Growing product portfolio requiring unified design system
- Need to compete with established HCM suite providers
Measurable Impact
Strategic
Design Foundation
Components
UI Architecture
Unified
User Experience
Future-Ready
Platform Evolution
“Our platform offered a wide range of features, but each tool had its own interface and navigation, which made the overall experience less seamless than we wanted. Unifying these into a single, consistent UI framework at the corporate level is a major step forward for both our users and our business.”
Pasi Majakangas
CEO & Product Owner, Saarni HRX
Our Design Philosophy
Every project is guided by three core principles that ensure measurable business impact
- Measurable conversion improvements
- Data-driven design decisions
- ROI-focused solutions
- Embedded team approach
- Knowledge transfer
- Sustainable processes
- Performance tracking
- A/B testing validation
- Clear success metrics
👋 Hi, I'm Mikki
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