Generic messaging
Your product sounds just like competitors, making it impossible for buyers to understand your unique value.
Position your SaaS product for market dominance.
Unclear positioning is killing your growth. We help SaaS teams craft strategic positioning that differentiates your product, resonates with ideal customers, and creates a sustainable competitive advantage.
Trusted by SaaS companies for strategic positioning
Struggling with these?
Common positioning problems
Unclear target audience
Trying to appeal to everyone results in connecting with no one, leading to high CAC and extended sales cycles.
Feature obsession
Focusing on features rather than benefits makes your marketing fall flat and fails to demonstrate real business value.
Expert positioning strategists
Specialists in SaaS product positioning and market differentiation.
Mikki
Aalto-Ylevä
SaaS Positioning Expert
Tuomas
Kaartoluoma
Messaging Strategist
Dũng
Nguyen
Brand Strategist
Aksel
Suokas
Market Researcher
Our strategic positioning framework for SaaS success
Define your unique market opportunity
We analyze your market landscape to identify untapped opportunities and positioning gaps that your product can uniquely fill, creating clear separation from competitors.
Target your highest-value customers
We identify and profile your most profitable customer segments, allowing you to focus your positioning on the specific buyers who will drive sustainable revenue growth.
Craft a compelling positioning statement
We develop a clear, concise positioning framework that articulates your unique value and resonates with your target audience, making your product the obvious choice.
Not the right fit for everyone
Our positioning services aren't ideal if...
- You're looking for a quick marketing fix rather than strategic repositioning
- Your product is still in very early development with minimal market validation
- You're unwilling to make product changes to align with your optimal positioning
- Your positioning workshop budget is below €5000
- You just need copywriting without strategic guidance
Positioning challenges and solutions
How our strategic positioning framework solves common SaaS growth barriers.
Undifferentiated value proposition
When your positioning lacks clarity, potential customers can't articulate why they should choose you over competitors. This leads to commoditization, price sensitivity, and an inability to charge premium rates for your product.
Solution
Our differentiation workshop identifies your unique value drivers and creates positioning that highlights your strengths. We develop clear, compelling messaging that communicates your distinct advantages, allowing you to command premium pricing.
Poor product-market fit
When you try to serve everyone, you end up serving no one effectively. This scattershot approach results in high customer acquisition costs, lengthy sales cycles, and difficulty scaling due to inconsistent positioning.
Solution
Our market segmentation process identifies your ideal customer profile with precision. We analyze customer data to pinpoint where your product creates the most value, then position your offering specifically for those high-value segments.
Inconsistent messaging across channels
When your positioning changes across marketing channels, sales materials, and product experiences, it creates customer confusion and erodes trust. This fragmented approach undermines your brand authority and hampers growth.
Solution
We create a comprehensive positioning framework and messaging guide that ensures consistency across all touchpoints. This unified approach aligns your entire organization around a clear, compelling story that resonates with your target audience.
Ready to position your SaaS for market leadership?
Our positioning services and packages
Positioning Workshop
€6,500
2-day intensive workshop to develop your strategic positioning, competitive differentiation, and core messaging framework.
Book Your Workshop →Complete Positioning Package
€12,000
Comprehensive positioning strategy including market research, workshop, messaging guide, and implementation support.
Get Your Custom Plan →*For startups with less than €1 million in funding, we offer our positioning workshop at a reduced rate of €4,500. Prices are tax-free (VAT 0%).
Book a positioning consultation
Schedule a 30-minute call to discuss your positioning challenges
Positioning FAQ
Common questions about our product positioning services
How long does a positioning project typically take? +
Our standard positioning workshop takes 2 days, with preparation work requiring about 1-2 weeks. The complete positioning package typically spans 4-6 weeks from start to finish, depending on the complexity of your market and the depth of research required.
How is your positioning methodology different? +
Unlike generic marketing agencies, we specialize exclusively in SaaS positioning. Our framework is based on extensive experience with 10+ SaaS companies and combines competitive analysis, customer research, and benefit mapping to create positioning that drives measurable business results.
Do we need to have customer data before starting? +
While customer data is valuable, it's not a prerequisite. Our process includes gathering insights through stakeholder interviews and market research. If you have existing customer feedback or analytics, we'll incorporate that data to strengthen your positioning strategy.
How do you measure positioning success? +
We establish clear KPIs at the start of the project, typically including metrics like conversion rate improvements, sales cycle length reduction, win rate increases, and higher average deal values. We also track qualitative indicators like customer understanding of your value proposition.
Can positioning help if we're in a crowded market? +
Absolutely. In fact, clear positioning is even more critical in crowded markets. We'll help you identify underserved segments or unique value combinations that competitors have overlooked, allowing you to carve out a distinctive market position even in competitive landscapes.
Should we reposition our product if it's already established? +
Repositioning an established product can be powerful when entering new markets, facing new competitors, or when growth has plateaued. Our process includes careful evaluation of your current position and a strategic transition plan to minimize disruption while maximizing impact.
Who from our team needs to be involved? +
The most effective positioning workshops include leadership from product, marketing, and sales functions, plus the CEO for strategic alignment. We typically work with 4-6 key stakeholders who have deep understanding of your product, customers, and market dynamics.
What deliverables will we receive? +
Our standard deliverables include a comprehensive positioning statement, ideal customer profiles, competitive differentiation analysis, core value proposition, messaging framework, and implementation guidelines. The complete package also includes customer journey mapping and channel-specific messaging recommendations.
How does positioning relate to our product roadmap? +
Strong positioning should influence your product roadmap by highlighting the features and capabilities that reinforce your unique market position. We'll help you identify product enhancement opportunities that strengthen your competitive differentiation and resonate with your target audience.
Do you help with implementation after the strategy is complete? +
Yes, our complete positioning package includes implementation support to ensure your new positioning is effectively applied across your marketing channels, sales materials, and product experience. We also offer ongoing consulting to help your team navigate the positioning rollout and measure results.