Design that makes growth inevitable
Senior design leadership embedded in your product team. Co-creates in your tools, understands SaaS metrics, and delivers growth impact from day one — not deliverables, outcomes.
Some of
our clients
Alternatives
Common Alternatives and Their Risks
When the product no longer holds up, it's natural to add design expertise. Often the choice brings risks that don't have to be taken.
Freelancer
Availability varies, full responsibility remains with the client.
Consultancy
Code-heavy and less flexible.
In-house hiring
Higher risk and takes more time and money.
Do Nothing
The price is paid later.
Design as part of the product team
We don't do design as projects. We join your product team and participate in daily work. This enables continuous development of the user experience, not just when the problem has already grown too big.
How we work
Fractional Design Partner
The Good Side works as part of your product team without unnecessary commitments. Collaboration is based on a monthly agreement, and allocation can be adjusted as needed. This enables continuous work without locking everything in advance.
What does this mean in practice?
Design is part of the same conversations and decisions as the rest of product development. Work is done with the team, not separately from it.
Why is this a smart model for many?
The model combines continuity and flexibility without the risks of recruitment or projects. The client commits only to what is needed at any given time.
Buying design comes with risk. In this model, it doesn't fall on the client.
Satisfaction guarantee
If the collaboration doesn't work, it won't continue. We don't charge for work that doesn't create value.
A company, not an individual
Operations don't depend on a single person. Collaboration is continuous and predictable.
Who this is best suited for
This is suitable for companies that have:
- ✓Their own SaaS product or digital service
- ✓A product already in use and actively being developed
- ✓Design as an important part of the business
- ✓Recruitment alone isn't enough, or they don't want to lock it in yet
- ✓No designer or need extra hands
Typically this is about a situation where the product is moving to the next growth or competitive phase.
This is not the right model if:
- ✗It's an early-stage idea or MVP
- ✗Looking for a one-off design project or quick facelift
- ✗Design is not business-critical
- ✗Expecting ready-made results without participating in daily work
These are perfectly valid needs. They just require a different solution.
If this sounds like your situation, the next step is simple.
Let's look together at where your product is and what kind of design support it needs. The intention is not to sell a ready-made package, but to assess whether this is a sensible model for you.
Frequently Asked Questions
Common questions about our strategic design services and how we help SaaS companies grow.
Let's schedulea quick chat
Let's see together where your product is and what kind of design support it needs. No sales pitch, no commitments – just an honest assessment of whether this model makes sense for you.
Mikki Aalto-Ylevä
30 min • Free consultation
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