Hi, I'm Mikki 👋

Business designer who transforms ideas into market-winning products through strategic positioning and conversion-optimized design.

MA
Availability
Available Part-Time

Available for strategic design and business positioning projects

About

I'm a business designer who bridges the gap between great ideas and market success. My expertise lies in strategic product positioning, go-to-market strategy, and conversion optimization - I know how to make products not just usable, but profitable. As a leader, I guide teams through design thinking workshops and facilitate product strategy sessions with direct, data-driven communication. At The Good Side, I help companies craft strategic positioning, design high-converting landing pages, and build go-to-market strategies that make user experience a true competitive advantage.

Work Experience

T

The Good Side

Co-Founder & CEO

Jun 2024 - Present

H

Haltu Oy

2 roles

Jun 2017 - May 2024

M

Mielenvikainen kustantamo Oy

Founder & CEO

May 2019 - May 2021

D

DNA Oyj

2 roles

Jul 2009 - Feb 2017

Skills

Business Design
Go-to-Market Strategy
Strategic Product Positioning
Conversion Optimization
Landing Page Design
Product Strategy
Critical Thinking

Check out my latest work

I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.

Lyyli AI SaaS Positioning
Lyyli AI SaaS Positioning
Applied Anthony Pierri's positioning framework to transform Lyyli AI's market messaging. Developed value propositions, conducted market research, and created strategic messaging framework for their AI-powered communication platform.
Product Positioning
Go-to-Market Strategy
Value Proposition Design
Market Research
Messaging Framework
Request Details
Avatars Intelligence SaaS Positioning
Avatars Intelligence SaaS Positioning
Developed strategic positioning and messaging framework for Finnish industrial AI company. Created value propositions for AI-powered maintenance solutions, then designed and implemented a new company webpage with fresh copywriting aligned with the strategic positioning.
Strategic Positioning
Industrial AI
B2B Messaging
Value Proposition
Market Research
Web Design
Copywriting
Implementation
Request Details
The Good Side Service Positioning
The Good Side Service Positioning
Led service positioning initiative defining The Good Side as the premium UX design agency focused on business impact. Developed strategic messaging and market positioning that differentiates from traditional design agencies.
Service Design
Strategic Positioning
UX Strategy
Business Design
Market Differentiation
Request Details
Materialisting Go-to-Market Framework
Materialisting Go-to-Market Framework
Developed messaging framework and go-to-market strategy for bulk material procurement platform. Created strategic messaging and established outreach engine for market entry and customer acquisition.
Go-to-Market Strategy
Messaging Framework
B2B Sales
Lead Generation
Outreach Strategy
Request Details

Browse Team Members

Navigate through our talented team of 9 designers and strategists

Use ← → arrow keys or click buttons to navigate

Mikki Aalto-Ylevä

Mikki Aalto-Ylevä

1 of 9