Hi, I'm Joonas 👋
AI Product Designer & UX Research Lead creating ethical user experiences through rigorous testing and sustainable AI implementation strategies.
Available for AI product design and UX research projects
About
Versatile and experienced designer skilled in end-to-end UX. From concept and wireframes to clickable prototypes and pixel-perfect interfaces. Proven track record solving complex problems for startups, NGOs, and Fortune 500 companies. Social scientist with strong background in user research and designing hybrid physical-digital experiences. Consistently acknowledged for clear communication, collaboration, and strong cross-functional team skills.
Work Experience
AI for Change Foundation
AI Creative Project Lead
Jul 2025 - Present
AI for Change Foundation
AI Creative Project Lead
Jul 2025 - Present
SIQ Basketball
User Experience Lead
Jan 2024 - Present
SIQ Basketball
User Experience Lead
Jan 2024 - Present
Skinnyfat
UX Designer, Writer, Founder
Dec 2016 - Present
Skinnyfat
UX Designer, Writer, Founder
Dec 2016 - Present
Joonas Ranta
Concept & UX Design
Dec 2013 - Dec 2017
Joonas Ranta
Concept & UX Design
Dec 2013 - Dec 2017
Helsingin Sanomat
Contributing Writer
Jun 2015 - May 2017
Helsingin Sanomat
Contributing Writer
Jun 2015 - May 2017
Måndag
Content & Concept Designer
May 2015 - Feb 2017
Måndag
Content & Concept Designer
May 2015 - Feb 2017
RePack
Content Designer
May 2015 - May 2016
RePack
Content Designer
May 2015 - May 2016
Flow Festival
Digital Media Manager
Dec 2013 - Aug 2014
Flow Festival
Digital Media Manager
Dec 2013 - Aug 2014
Skills
Check out my latest work
I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.



