Hi, I'm Daniel 👋

Product Design Leader & Founder helping startups build award-winning digital experiences that drive user engagement and business growth.

Helsinki, Finland
DM
Availability
Available Full-Time

Open to full-time design leadership and product design positions

About

Whenever people ask me what I do for a living, I always give the same answer. I say I'm a designer. It doesn't matter that I'm now the Head of my own company – I think it's all about being a designer first. It starts with the craft, and then everything follows. Much of my work involves understanding my client's business problems and crafting unique experiences to help them succeed. I'm also very good at managing and building successful design teams. I feel very comfortable working alongside designers and creatives to mentor.

Work Experience

G

Greater Sum

Founder & Head Designer

Apr 2024 - Present

O

Oivan

Design Director

May 2021 - Jan 2024

D

Dunning, Kruger & Associates (DK&A)

Design Lead

Nov 2020 - Apr 2021

W

Wunderman Thompson

Design Lead

Oct 2019 - Nov 2020

H

Huge

Design Director

Jan 2017 - Sep 2019

E

Editora Abril

2 roles

Jun 2005 - Dec 2016

B

Braba

Creative Director/Owner

Nov 2012 - Jul 2015

Skills

Product Design
User Experience Design (UX)
User Interface Design (UI)
Visual Design
Branding & Identity Design
Design Systems
Prototyping & Wireframing
User Research & Testing
Information Architecture
Mobile Design

Check out my latest work

I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.

Google Marketing Live Experience
Google Marketing Live Experience
Created interactive 55" touchscreen experience for Google Marketing Live event. Demystified machine learning for marketers through gamification and hands-on exploration of ML concepts.
Interactive Design
Touchscreen UX
Gamification
Event Experience
Educational Design
User Testing
Sector Alarm Smart Home Integration
Sector Alarm Smart Home Integration
Designed comprehensive smart home experience for Europe's leading security firm, winning Red Dot Award in 2022. Harmonized security protocols with smart home technology beyond basic arm/disarm functions.
Security UX
Smart Home Integration
Timeline Design
User Research
Concept Validation
Dashboard Design
AIS Thailand Telecom App Redesign
AIS Thailand Telecom App Redesign
Complete redesign for Thailand's biggest telecom app serving 45M users. Boosted adoption from 22% to 80% within 18 months through innovative features and comprehensive design system.
Mobile App Design
Design Systems
User Retention Strategy
Large Scale UX
Widget Design
Market Strategy
Fiskars Kitchenware-as-a-Service (KaaS)
Fiskars Kitchenware-as-a-Service (KaaS)
Pioneered Kitchenware-as-a-Service (KaaS) promoting circular economy through product subscriptions. Expanded from tableware-only to comprehensive kitchenware combinations based on user demand.
Service Design
Subscription UX
Circular Economy
Product Strategy
User Research
B2C Design