Hi, I'm Antti 👋

Product Strategy & Discovery Consultant helping B2B SaaS companies achieve Product-Market Fit through systematic customer problem discovery.

Helsinki, Finland
AL
Availability
Available Full-Time

Available for B2B SaaS product discovery, product strategy, and customer problem research projects

About

I help B2B SaaS companies achieve Product-Market Fit through systematic customer problem discovery before building solutions. My 20+ years of product strategy experience includes leading discovery for enterprise software at Nokia, Comptel, and high-growth startups like RELEX Solutions. I specialize in distinguishing common customer needs from specific requirements, enabling scalable product development that avoids costly iteration cycles. My methodology helps product teams create solutions customers immediately recognize as superior to existing alternatives.

Work Experience

D

Deductive Solutions Oy Ltd

Founder, Product Strategy & Discovery Consultant

September 2024 - Present

L

Luminous Ground Management Oy

2 roles

Jan 2007 - August 2024

N

Nokia Software

Lead Product Designer

January 2018 - October 2019

C

Comptel Oyj

2 roles

September 2014 - December 2017

N

Nokia Siemens Networks

Interaction Designer

Jan 2012 - Jan 2013

U

University of Helsinki

Senior Lecturer

Jan 2005 - Dec 2006

I

Interacta Design Oy

User Interface Specialist

Jan 2001 - Dec 2006

Skills

Product Strategy
Product Discovery
Customer Problem Discovery
Customer Research
User Research
Deductive Innovation
Product Vision
Solution Concept Design
B2B SaaS Strategy
Enterprise Software
Product-Market Fit
Problem-Solution Fit
Product Design
Product Management
Wireframing
User Interface Design
Business Process Design

Check out my latest work

I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.

RELEX Assortment Management
RELEX Assortment Management
Led product discovery for retail assortment management solution, achieving 5 customer signings within first year. Systematic problem mapping across 3 retailers identified why previous industry solutions failed, enabling breakthrough product design.
Product Discovery
Customer Problem Research
Concept Design
Retail Technology
B2B Strategy
Case Study
Enterprise System Modernization
Enterprise System Modernization
Modernized legacy analytics system for enterprise customers. Applied systematic problem analysis to separate customer needs from technical constraints. Redesigned a solution that reduced manual work by 30-50x and provided better outcomes.
Legacy Modernization
Product Strategy
Customer Research
Data Science
Enterprise Analytics
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Comptel Fulfillment Suite Transformation
Comptel Fulfillment Suite Transformation
Transformed €55M telco product suite through systematic product discovery across 80+ stakeholder and customer sessions, which resulted in 5-10x productivity improvements, contributing to company's 230% value increase and €357M acquisition.
Enterprise Software
Product Strategy
Product Discovery
Customer Research
Concept Design
UI Design
B2B Strategy
Telecommunications
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Nokia App Distribution Model
Nokia App Distribution Model
Designed centralized app distribution model for Nokia predicting App Store approach by 6 years. Applied first-principles reasoning to solve security and usability challenges, creating framework later validated by Apple's marketplace success.
Product Strategy
Strategic Analysis
Mobile Technology
Security Technology
Service Design
User Experience
Case Study