Hi, I'm Petri š
Design Systems Lead focused on tokens, components, governance and AI workflows that ship.
Design systems, governance, DesignOps.
About
I'm a Design Lead and Design Systems specialist with 20+ years across product design, brand, and enterprise UX. I help teams scale quality and speed by building design systems, governance, and DesignOps that developers actually adopt. I build the spine: tokens, components, patterns, governance, adoption. AI accelerates the workflow; quality and accessibility stay non-negotiable. Selected clients include Alma Media, City of Helsinki, DNA, Elisa, Finnair, KONE, Metso, Nokia, Nordea, SAP, S-Group, UPM, VR.
Work Experience
VertaaUX
Founder and CEO
Jan 2026 - Present
VertaaUX
Founder and CEO
Jan 2026 - Present
KnobSmith Audio
Founder & CEO
Jan 2026 - Present
KnobSmith Audio
Founder & CEO
Jan 2026 - Present
SAP Build
2 roles
Mar 2022 - Present
SAP Build
2 roles
Mar 2022 - Present
Digitaltableteur
Founder and CEO (Creative)
Jan 2003 - Present
Digitaltableteur
Founder and CEO (Creative)
Jan 2003 - Present
Nitor
Senior Designer
Feb 2019 - Mar 2022
Nitor
Senior Designer
Feb 2019 - Mar 2022
New Things Co
Senior Designer
Sep 2017 - Feb 2019
New Things Co
Senior Designer
Sep 2017 - Feb 2019
SC5
Art Director
Sep 2014 - Jan 2016
SC5
Art Director
Sep 2014 - Jan 2016
Skills
Check out my latest work
I've worked on a variety of projects, from strategic design initiatives to complex product redesigns. Here are a few of my favorites.
