Hi, I'm Ville 👋

I'm a designer at heart, a strategist by nature, and someone who genuinely cares about creating experiences that work — especially in complex, human-centered domains like healthcare. Over the past 20+ years, I've led teams, launched products, and built systems that not only meet market needs but surprise users in a good way. I'm a big believer in design as a team sport — and I've helped shape cultures where agile thinking and design thinking aren't buzzwords, but everyday habits. I've run design guilds, built communities, and championed customer-centricity in product development and omnichannel strategy. What drives me is pushing brand and customer experience to new levels through global brand strategies with purpose and design systems that enable teams to work smarter, faster, and better.